Fear Factor fires up merchandising machine
FEAR FACTOR HEATS UP LICENSING AND MERCHANDISING
Hit NBC Show to Become School Supplies, Personal Video Product, and Mad Libs
Show Expands Licensee List As Fourth Season Is Set To Debut
LOS ANGELES -- August 19, 2003 -- NBC’s hit reality show, Fear Factor will soon thrill fans with a variety of new products based on the series through its licensing and merchandising campaign. Mead will create school supplies including notebooks, binders and portfolios based on the series, Hasbro will offer clips of the show on its new personal video players, and Penguin Putnam Publishers will create Fear Factor “Mad Libs.”
Fear Factor, now entering its 4th season as one of the top rated shows on television, is known for challenging its contestants to face their fears with extreme stunts and outrageous cuisine. In addition to personal video product, school supplies and Mad Libs, Fear Factor announced a deal in May with ARUSH Entertainment and Playinteractive, LLP to create interactive video games based on the show’s most popular stunts. The show has several apparel licensees, including Freeze, BioDomes and ODM.
“The enormous popularity and unique concept of ‘Fear Factor’ lends itself perfectly to the development of a line of products that are as distinctive and exciting as the show itself,” said Kim Niemi, Senior Vice President, Video, Music, and Product Development, NBC Enterprises.
“The show is an outstanding ratings performer, particularly in the Kids 2-11 demographic,” said David Goldberg, president of Endemol USA. “We’ve worked hard to find the right type of product that truly captures the essence of the show. We’re delighted to work with category leaders like Hasbro, Mead and Penguin.”
Joy Tashjian Marketing Group (JTMG), along with Mainframe Entertainment, has been selected as agency of record to oversee and manage the licensing and merchandising campaign.
“We are delighted to be working with a ground-breaking series like Fear Factor,” Tashjian stated. “With its popularity on NBC and the unparalleled thrills the show generates, I believe it has endless potential for licensing and merchandising.”
Fear Factor is frequently among the top-20 shows in the Nielson ratings, bringing in as many as 18 million viewers across all major demographics. For the 2002-03 season, it was the 6th most popular show on prime time broadcast television in the Kids 2-11 demographic and the 19th most popular with Adults 18-49. The show is set to debut its fourth season September 22nd with a special 2-hour premiere.
Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-two countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefónica S.A., one of the largest companies in Spain.
NBC Enterprises is responsible for the global distribution and exploitation of NBC owned product, which includes foreign and domestic program syndication, strategic marketing and ancillary exploitation of owned product in home entertainment, merchandising, licensing, music and publishing as well as strategic production and co-production alliances and co-ventures. NBC Enterprises oversees the distribution of all NBC-owned programming worldwide. This programming includes all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.