"FAME" TOWERS 60 PERCENT OVER YEAR-AGO SLOT RESULTS

NBC’S ACCLAIMED REALITY-TALENT SERIES BEATS FOX’S “AMERICAN JUNIORS” HEAD-TO-HEAD IN 18-49

“FAME” IMPROVES ON LAST WEEK’S 8-9 P.M. RESULT, GIVING NBC WEEK-TO-WEEK 18-49 GAINS FOR ALL FIVE OF ITS FIRST-RUN REALITY SHOWS

“LAW & ORDER” WINS THE 9 AND 10 P.M. HOURS

NBC WINS WEDNESDAY IN 18-49 AND TOTAL VIEWERS

BURBANK, Calif. -- June 26, 2003 -- NBC has won the Wednesday ratings race among adults 18-49 and overall total viewers with slot wins from two telecasts of “Law & Order” and impressive 8 p.m. ET results from “Fame.”


“Fame” leaped 60 percent above NBC’s time-period result in 18-49 on the same night last year and is now running 45 percent ahead of year-ago slot results summer-to-date.


Compared with last week’s 8-9 p.m. ET result, “Fame” was up 9 percent in 18-49, giving NBC week-to-week gains for all five of its first-run reality programs. On Monday, “For Love Or Money,” this summer’s #1 reality show in 18-49, built by 11 percent and “Meet My Folks” was up by 6 percent. On Tuesday, “Dog Eat Dog” was up week-to-week by 19 percent and “Last Comic Standing” grew by 3 percent.


According to updated in-home viewing statistics from Nielsen Media Research, last night’s 8-9 p.m. ET telecast of “Fame” (2.4 rating, 9 share among adults 18-49, 6.6 million viewers overall) beat Fox’s “American Juniors” for second place during the 8:30-9 p.m. ET half-hour, wiping out a 30 percent lead-in advantage “American Juniors” inherited from “That ’70s Show.”


“Law & Order” was #1 in 18-49 at both 9 p.m. ET (3.3/10 in 18-49, 10.0 million viewers overall) and 10 p.m. ET (4.3/13 in 18-49, 11.5 million viewers overall). “Law & Order” won its regular slot at 10 p.m. ET in all key demographics, households and total viewers.


Wednesday’s updated nightlong averages among adults 18-49 are: NBC, 3.3/11; Fox, 3.0/10; ABC, 2.8/9; CBS, 1.8/6; WB, 1.2/4; UPN, 0.8/3. In overall total viewers, June 25 updated averages are: NBC, 9.3 million; CBS, 7.7 million; ABC, 6.5 million; Fox, 6.4 million; WB, 2.5 million; UPN, 2.0 million.


In last night’s local-market late-night results, “The Tonight Show With Jay Leno” (5.4 rating, 13 share in metered-market households) soundly beat CBS’ “Late Show With David Letterman” (3.4/8 in metered-market households) and ABC’s “Nightline” (3.0/7 in metered-market households) and “Jimmy Kimmel Live” (1.4/4 in metered-market households). “Tonight” has topped “Late Show” on 189 of 192 nights in the local markets during the 2002-03 broadcast year.


NBC’s “Late Night With Conan O’Brien” (2.6/9 in metered-market households) doubled CBS’ “Late Late Show With Craig Kilborn” (1.3/5 in metered-market households) and the second half of ABC’s “Jimmy Kimmel Live.”