This kind of reminds me of the "Wizard of Oz" challenge from last season, when they were specifically instructed (IIRC; and no, THAT one is LONG GONE off my DVR! LOL!) to take a particular character from the traditional story, and put their own twist, or own flavor on it. One of those that really set me back on my heels was the Wicked Witch. Golden face, long chin, a STAFF . . . I could actually see that conception of the character in a 21st-century-on-crack version of The Wizard.
Now, in THIS challenge, they were told to take a familiar Alice character and envision it as being zombified by a virus. For THIS particular challenge, JMHO, I think all of them overall might've been served better with the costuming coming as close to traditional ideals of what these characters presented, but going off the charts with what they'd each look like while (or after) being eaten up by a virus. Rod was one of the ones who came closest to it, from THAT angle. He just tanked on the idea behind and execution of --- in terms of STYLE --- the makeup.
Just a thought.