Whoopie spoke about this today. She said it is not about the N word; that is the part that brought everything else to light. It is Paula's nostalgia about the pre civil war era and her inability to see the horror of it.
It was after her interview on Today that sponcors pulled out quickly aside from Smithfield. Her whole personality/persona reflects an ignorance and a refusal to look at her situation with any clarity or insight. She apologized for hurting anyone; well that is not the point. She still fails to see why it is making everyone uneasy all the way to revulsed.
It is not about her being a good person; I am sure she is. Good people say and think bad things sometimes. Again, not the N word. The package of Paul Dean no longer works for those who have backed her. Sure, it is about the "almighty dollar." That is what sponcors are about and why Paula has made it as far as she has. They have served her well. Paula Dean Enterprizes is a business, a big one. Her CEO would do the same thing if someone threatened the profits.
Since she will no longer have a show to promote her products it is logical that Walmart said they would not place any further orders. The reason is they might not be able to make money from them and that is why they are in business. It was a smart decision.
To say this is all about a "slip" of the N word is not accurate, though that is horrific in itself.