Lil Jon was the reason that crowd was so riled up. Honestly, he may be a successful music producer but he's also a killer hype man. He used an old school tactic, which is the get the crowd moving and motivated before the main course. By the time they saw that commercial they were happy and laughing and ready to keep the party going. Lil Jon sold that commercial with his presentation. I'm just happy the commercial was not as offensive as it looked during filming.