If you guys haven't known already, the ratings for The Apprentice's current season are absolutely abysmal. They're so bad that the latest episode garnered an all-time low for the show.
But first, let's look at the season averages for the previous 9 seasons (source: Wikipedia).
SEASON ONE 20.70 million
SEASON TWO 16.14 million
SEASON THREE 13.96 million
SEASON FOUR 11.01 million
SEASON FIVE 9.73 million
SEASON SIX 7.5 million
CELEBRITY APPRENTICE ONE (SEASON SEVEN) 11.00 million
CELEBRITY APPRENTICE TWO (SEASON EIGHT) 8.98 million
CELEBRITY APPRENTICE THREE (SEASON NINE) 8.08 million
The show has seen its numbers decrease season by season which ultimately led to its cancelation... but it was then revived into a new celebrity format and saw an increase in viewers. Although it decreased again, I'd say 8 million is pretty strong for NBC standards (because we all know how NBC is doing nowadays ).
But now let's look at the ratings for each of the episodes of this season so far.
EPISODE ONE 4.78 million
EPISODE TWO 3.85 million
EPISODE THREE 3.61 million
Eeek! That's nowhere close to the 8.08 million average that the previous season had. In comparison, the premiere scored a 1.5 adults 18-49 rating, which is 53% lower than the premiere of the Celebrity Apprentice 3. That's got to hurt.
What's to blame? The timeslot? The switch to regular contestants? A lack of advertising? I'd say all of that combined (personally, I prefer regular contestants, but casual fans probably like seeing celebrities duke it out for the prize).
So do you have any advice to NBC to try and get these ratings up? Who knows, maybe they read these sites and listen to what the fans say. I suggest switching the timeslot to Tuesdays at 10 to make it a "Reality Night," with The Biggest Loser airing for 2 hours followed up by The Apprentice. Or maybe switch back to the familar timeslot of Sundays at 9:00 pm. I don't know, there doesn't seem to be any hope for this season to have a sudden boost in the ratings. I say wait until the next Celebrity Apprentice and see if ratings are still just as bad.
One thing's for sure: Trump is still going to tout this show as the "#1 show in America" like he usually does, even with such low ratings like this.