Bill isn't boring, he is professional. I guess people prefer their reality tv stars to be demanding divas or arrogant jerks. But there is a real prize at stake here. I mean the $250K salary may be peanuts in comparison to the standard $1,000,000 prize, but salary is only the tip of the iceberg for the apprentice winner. Not only will the obligatory sitcom guest spots, commerical endorsement and appearences come to the winner but so will endless business opportunities that come from being associated with Trump. This will affect the winner for the rest of their life. So maybe the viewers enjoyment isn't the first thing on some contestants mind. Also Bill has come up with some of the more memorable lines from this series, so I really don't get the boring criticism. I am impressed with some of Bill's one liners and I know the guy. Plus his facial reactions when Omarosa was talking his ear off before she went into the boardroom were priceless. He had that "oh that's interesting, but why are you still talking to me" face down pat. People who think Bill is boring were probably rooting for Jesse.