The race is back!
Do you own "Trump Money"?
In (another similar) promotional stunt, the NBC Agency, East Coast, the in-house ad-and-promotion shop of network NBC and its various cable entities, printed 5,000 fake $100 bills featuring the likeness of mogul-cum-reality TV star Donald Trump instead of Benjamin Franklin to promote NBC's The Apprentice. One side of each bill looks very much like a real $100 bill. Ten-person street teams handed out the fake bills at strategic venues in New York City two days prior to the show's Jan. 8 debut for a week.
Money made sense as a promotional tool because "it's a medium significantly associated with the person who is so much of what we are trying to promote," explained Frank Radice, senior vice president of advertising and promotion for the NBC Agency.
I'd love to hear from someone who got one of these promotional bills!
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