Kissing's a 'bit out there'
By Del Jones, USA TODAY
Do women use sex appeal in the real world of business?
"Absolutely. Always have, and they always will," says billionaire Donald Trump, star and co-producer of The Apprentice.
Is touching, hugging and kissing customers going too far?
"It's a little bit out there," but it worked, Trump said.
Several of those on USA TODAY's panel of experts said that sex appeal may work in a one-day test, but would not have held up had the teams sold lemonade for an extended period. The men, if they were the brighter team, would have figured out a way to level the playing field.
But in an interview Thursday, Trump said the men never stood a chance in the lemonade test and doubted if they could have overcome the disadvantage with time. Hiring attractive women to sell for them might have been against the program rules, Trump said.
More than one expert suggested that Trump overtly favors the women, making it questionable that a man can win the $250,000 job. Trump says he has respect for women and "perhaps, that shined through." But ultimately, the winner will have brainpower, he said.
Trump agreed with an expert who said that women had better expand their arsenal because one day they will be 40. "I would personally rather buy lemonade from a attractive woman, or any woman," Trump said. But he agreed that a team of 40-year-old women might not have won.