Ereka Vetrini is a native New Yorker who graduated with honors from Boston College. She has worked in Hong Kong, Australia, Greece and Spain as an Internal Operations Consultant for Estee Lauder. Most recently, Ereka worked as a Global Promotional Marketing Manager for Clinique where she managed all promotional programs worldwide. Growing up she learned her business principles by working in her parent's pizzeria.
What is your definition of "success"?
For some people success is having the corner office and a summer home in the Hamptons. For others success is having a healthy and happy family/personal life. For me, it's having both... but on my terms.
Who do you admire most (personally and/or professionally)?
My mom and dad. My parents started with nothing and now own a very successful business. They are incredibly bright, hardworking people who taught me that an idea is nothing until you have the courage to make it happen. My dad is the risk taker and my mother is the best saleswoman I know. They are a terrific team. As parents they have always kept me grounded. I was never babied or allowed to act like a princess. My parents are true entrepreneurs and incredibly loving parents.
What cartoon character do you most relate to and why?
Princess Fiona from Shrek. Although she appears to be a delicate and beautiful princess, Fiona is a take-charge kind of woman who can kick some serious butt! She's quirky and real and she understands that beauty comes from within.