NATIONWIDE SEARCH FOR AMERICA'S NEXT BUSINESS MOGUL BEGINS AS NBC AND EXECUTIVE PRODUCER MARK BURNETT GIVE BRIGHT COMPETITORS CHANCE TO LEARN FROM TYCOON DONALD TRUMP IN NEW UNSCRIPTED SERIES 'THE APPRENTICE'

NEW YORK -- April 9, 2003 -- NBC will begin the process to find America’s next business mogul - one who will win the chance to earn a six-figure salary while learning from international tycoon Donald Trump - with nationwide interviews from selected applicants to choose the finalists for the network’s new unscripted series “The Apprentice,” from executive producer Mark Burnett (“Survivor”).

In “The Apprentice,” approximately 16 candidates from all walks of life, including both Ivy League M.B.A. graduates and street entrepreneurs with no college education, will endure a rigorous selection procedure as they are tested for their intelligence, chutzpah and street-smarts. They will face the challenges of living together in close quarters, must complete sometimes humorous but always difficult job assignments and will be forced to think outside the box in order to outshine each other to get to the top.

Interviews will begin in the following cities in June and July (specific dates to be announced): New York City, NY; Los Angeles, CA; Chicago, IL; Philadelphia, PA; San Francisco, CA; Boston, MA; Dallas, TX; Atlanta, GA; Washington, DC; Seattle, WA; Minneapolis, MN; Miami, FL; Denver, CO; St. Louis, MO; Nashville, TN and Columbus, OH.

Once selected -- and after being divided into two teams -- candidates on each week’s team who did not successfully complete the job assignment, will meet face-to-face with Trump after each round of competition as they endure a grueling interview session with Trump and some of his key executives. Each week Trump will “fire” one candidate.

In the season’s final episode, one promising and ambitious person will emerge supreme and will be awarded a prestigious, year-long dream assignment -- and a six-figure salary -- that accompanies the status of becoming “the apprentice.”

Prospective contestants for "The Apprentice" can find instructions and complete details by logging onto www.nbc.com.

“The Apprentice” is produced by Mark Burnett Productions. Mark Burnett is executive producer and is represented by Conrad Riggs who will also serve as a producer on the project.