I posted in another thread about this (and I didn't watch the show until a couple of days ago thanks to being on a business trip), but my first thought was how lame the "games" were. There are a lot better ways to get people to gamble, particularly by making the gambling floor PART of the action. The three ideas I posted in that thread were the ones I came up with off the top of my head:
1) Sign up and get a button. Wear the button and swipe while gambling. We have a secret prize patrol wandering the floor. If they see you wearing the button and gambling, you get a prize.
2) Every time you win a jackpot on the slots (where we define "jackpot" and "eligible slot machines" so that we can watch them for wins), you get a $100 bonus. Go play!
3) We give you a booklet. Find and play at least one game at each of our "prize stations" to get a stamp in the booklet. If you complete all of the stations, you get a prize.
None of these have to be huge prizes. All they have to do is get people to STAY ON THE FLOOR!
-- Joe