the twist = some mates (7 of 15) are straight
IMO, it doesn't seem like this twist would reign in that many more viewers but maybe i'm a bit dumb about this.... i don't think many folks who are basically anti-gay are going to be tuning in due to the twist
seems to me, the audience is and would be:
1) gay & bi
2) curious & closeted
4) reality junkies
was the twist really necessary to gain any significant audience?