Gay-Themed Shows Stay Hot on Bravo
Thu Jul 31, 1:16 AM ET
By Andrew Wallenstein
NEW YORK (Hollywood Reporter) - Gay-themed programming on the Bravo cable network continued to stay hot Tuesday, with a solid premiere for "Boy Meets Boy" and a record-resetting episode of "Queer Eye for the Straight Guy."
A gay dating show that airs at 9 p.m., "Boy" bowed to 1.6 million total viewers and averaged just over 1 million viewers in the 25-to-54 age demographic.
While slightly under the audience yield of the "Queer" premiere three weeks ago, "Boy" improved its time slot's 25-54 ratings average for 2002-03 by 434 percent.
Even more impressive at 10 p.m. was the performance of "Queer," which became the highest-rated program in Bravo's history by netting 2.8 million total viewers. The series undoubtedly gained new viewers from its trial run on NBC in prime time July 24.
The combination of "Queer" and "Boy" powered Bravo to its highest-rated night in prime time ever among viewers aged 18 to 49, beating out all other basic cable networks on Tuesday.
Bravo didn't have the good news all to itself.
The new FX plastic-surgery drama "Nip/Tuck" outdelivered "Queer" at 10 p.m. with 3.3 million total viewers. That's a 10 percent step down from last week's premiere, but the series improved on its 18-49 yield in Week 1 by 5 percent, drawing 2.1 million in that key demographic.