From Boarding House Official Site
For more information on Veronica click the link aboveVeronica Kay was already sponsored by the popular clothing manufacturer Roxy when she stopped by their offices to pick up some free clothes. She saw a room off to the side where there was some commotion and found out that they were casting for Roxy's next photo shoot. At this point surfers were not often used as models for marketing purposes, but her rep told her she should give it a try.
Today, Kay, who is 5'11" and looks like a cross between tennis great Anna Kournikova and actress Jennifer Aniston, is the international face of Roxy. In fact, other surfers often mistake her for Kournikova out in the water.