Occupation: Executive Vice President, Marketing and Development, Jonathan Product
Tina Hedges serves as the Executive Vice President of Marketing Development for Jonathan Product. Co-created and inspired by Jonathan Antin, celebrity hair stylist and star of Bravo's hit series "Blow Out," Hedges oversees product development, branding and market strategy for the 15 SKU hair care collection, slated to launch nationwide in June 2005.
“I find Jonathan’s sincerity, dedication and integrity for his craft inspiring," said Hedges of Antin.
In 2004, Hedges met Rob Lee, an entertainment and industry executive who also manages Antin's career. Upon learning that Lee was in search of financing for a hair-care product line for Antin, Hedges offered to consult on how to develop, market and brand products and services co-created and inspired by Antin -- as well as to source the financing and assemble a skilled management team. Later that year, Jonathan Product LLC was established.
Prior to her career at Jonathan Product, Hedges worked with the world’s leading beauty companies in strategic marketing and development for the past 16 years. Her career began in Advertising and Public Relations at Parfums Christian Dior. She attributes her industry savvy and foresight to an intense travel schedule she maintained while a part of the Global R&D Development Teams at L’Oreal.