It sounded like the cash prize was an added bonus that the contestants didn't know about when they signed up. Added incentive.
Also, having a degree in psychology, I can understand the idea of tempting the contestants from the start with their favorite bad foods. As a method of behavior modification, there is a technique called "systematic desensitization". In this case, they could be trying to desensitize the contestants to the foods, removing the temptation aspect from them. Of course, in the earliest stages of the competition, the foods are still tempting to them.
Then again, I could be wrong and it may just be an evil plot by the producers. But I doubt it in this case.
The thing I don't like, though, is the corny th obvious and cruel plays on words. e.g., "big loser" ... "it's time to cut the fat" ... "which one of you is weighing down the rest of your team?" ... after people tried their hardest to do something very difficult for themselves. That is called "negative reinforcement". I would expect this sort of thing to cause such dejection and humiliation for the outcast that they would resort to eating as they have done for years as their form of comfort and solace -- which is how they got into the shape they are! I hope the show has a good follow-up/after-care program to assist the contestants in maintaining their regimen.
BTW, DangerBunny ... nice avatar. Where'd you find it?
