It wasn't like that in Season 1 and Season 2. In the past, both strongest couples won. There didn't seem to be much strategizing except not putting someone in you have a crush on.
The first season ended in the elimination room asking questions about the partner's personal information such as birth day, home town, college degree plan, etc.
The second season ended with questions about what the partner would say kind of like The Newly Wed Game. Some of the questions were "What would your partner say she would do differently if you had to do it all again?", "Who would your partner say she would rather be partnered with if she couldn't choose you?" etc.
The challenges were also more demanding and stuff they would use in the real world like changing a tire, putting a computer together and burning a CD, etc.
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