Alexa McAllister
Lex's two-wheeled lifestyle began with a ferocious bite that's had her infected ever since! Sounds extreme, but her blood runs on gas, PREMIUM gas. Before downsizing to two-wheels, Lex's gear-headed goodness began alongside her daddy in his '68 Z28. Attending car shows, big and small, watching drag races before Harley-Davidson even thought to enter into Pro Stock, and traveling south to Concord for the NASCAR events when it was still the Winston Cup is how Lex spent her childhood. Schooled in New York City, this supposed girly-girl graduated Summa Cum Laude while working nights on network productions like, NBC's Third Watch. She then became an Executive Producer with Sibling Entertainment Group Inc., a theatrical and film production house in NYC. All of this before she could legally sip a vodka grapefruit. Her hankering for a motorcycle enticed her to return to Ohio, which eventually led to the purchase of an '07 Nightster along with a job directing the marketing for a motorcycle dealer. Putting women's outreach efforts into gear, it took less than one year for the dealer to be named 1 of 5 lead dealers for women in the nation by H-D corporate and #1 dealer in the nation by Helmet Hair magazine. Taking her act on the road, Lex founded and opened Lexicon Mac, LLC Business Development Firm, which specializes in MacGyver Marketing™ tactics, media relations, strategic partnerships, and promotions. Now, you can read Lex's prose in American Iron, Thunder Press, and Born to Ride magazines. You can see her presenting at car and bike events nationally, including the women's seminars at Ohio Bike Week. You can listen to her, too, each Sunday, on 103.9 FM Auto Smarts 4 U. She's bound to catch your eyes and ears wit h the above, but if that doesn't do it, she's happy do a burnout with her Rush pipes whaling. Oh, and wear your helmet riders...Lex thinks there is nothing sexier than a rider wearing a helmet.