TV Ratings for The Bachelor 12 episode 4
6.83 million viewers and 2.5/6 in adults 18-49.
Comparison to Episode 3
8.8 million viewers and 2.9/7 in adults 18-49. (86 minute show)
Comparison to Episode 2
8.0 million viewers and 2.2/6 in adults 18-49.
Comparison to Premiere Episode
8.96 million viewers and 3.3/9 in adults 18-49.
Comparison to The Bachelor 11 ep. 4
9.30 million viewers and 3.4/9 in adults 18-49.
Comparison to The Bachelor 10 ep. 4
9.47 million viewers and 3.4/9 in adults 18-49.
Comparison to The Bachelor 9 ep. 4
8.2 million viewers and 3.2/8 in adults 18-49.
That's a huge fall in ratings. This episode was one of the lowest rated in series history. Although the season typically gains one to two million viewers as the season comes to its climax, even that would be a weak performance for this Bachelor.
It's not looking good. This isn't just writer's strike hangover, it's real tuning out of The Bachelor. It's hard to believe that the NCAA Men's Basketball Championship Game could have drawn off that many Bachelor viewers. And it's not due to Samantha Who? because that show got over four and a half million more viewers than The Bachelor. As for it being residual effect of last season, I don't think so, as the ratings for this season started much higher. I think it's Matt. He's just not connecting with a part of the audience.
We'll have to hope that DeAnna can bring some viewers back, but that will be a summer run. We have nothing to compare that to directly, but Bachelorettes are typically lower rated than Bachelors. And I would expect even lower ratings for a summer season.
Can the franchise withstand this?