from Promo magazine
Lily of France Launches 'Match' Campaign
Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O'Connell, star of ABC's The Bachelor.
The campaign supports the launch of the Lily of France True Match bra, which hit stores in July. The True Match campaign is meant to empower women with the message that "You Are Sexy." Its goal is to match women with the right garment.
Lily of France is extending its reach online, offering a contest in which consumers can submit personal ads online at their website. Each ad has a 200-word limit. Visitors can then vote on the best ad to determine who will win the grand prizeŚlunch with O'Connell in New York City.