Count me in on it not being a set up. Here's my theory (again): Matt, when asked for some ideas on the type of women to cast for the show, he said “actress.” So, Fleiss, in order to accommodate Matt’s wishes, not his own, he found an actress close to home that would be up for an adventure. Why not be upfront with wanting to meet someone in a business he was interested in? Fleiss told him he’d found an actress, actually more than one (Ashlee, Noelle), to be on the show – no strings/contracts involved. He actually fell for one of them. I hope it works.