As an art director who has set up a fair share of shoots myself (none for the fashion industry - so don't ask) I sometimes feel for Jay because sometimes what you plan and what happens aren't the same.
What are some of your favorite shoots? Not neccesarily the girls or model performances, but concept-wise which did you think were strong. Which did you think were weak?
For me some of the strongest were Bald Shoot, Country Couture, D&B, anime and plenty of others - but I tend to like the actual concepts more than most people around here.
My least favorite idea or concept had to be either QUENCH (who really can look good underwater) and Aliens shoot
We complain about the shoots all the time, but really some of them were clever concept - poor execution - plus I think we just like to complain. Every year I hear half the people saying - FINALLY some high fashion shoots while other people are saying WTF. In the design/AD world its about the client and what works for them and their branding.