UPN's November Sweep Surprise:
America's Next Top Model 2
PUBLISHED BY JACK MYERS, LLC. www.jackmyers.com.
By ED MARTIN
LOS ANGELES, CA, JULY 23,
2003 — Ratings-challenged UPN took
a lot of heat in the press last season,
but CBS chairman and CEO Les
Moonves says his mini-network had
the last laugh. "Despite a season [in
which] ratings were not as high as we
would have liked, UPN still had its
greatest upfront in history," he told
critics and reporters at the summer
Television Critics Association tour.
Moonves appeared with UPN
Entertainment president Dawn
Ostroff to discuss the network's posi-
tion heading into the 2003-04 sea-
son. Foremost in both of their
thoughts was "America's Next Top
Model," the recently concluded sum-
mer reality series that unexpectedly
set ratings records for the network.
"It gave us a footprint in the sand,"
Moonves told reporters. "[It showed
that] UPN can make a difference."
Indeed, this show is now among
UPN's most valuable. After the ses-
sion, Ostroff revealed that the second
season of Top Model would be ready
for the November sweeps if it is
After the session, Moonves said of
UPN's upcoming fall freshmen, "It's
important for us psychologically that
something breaks out. Top Model
meant a lot to us. More than [the
success] of 'Cupid' on CBS."
UPN certainly seems to be on an
upswing. A session yesterday for its
new comedy "All of Us," which includ-
ed executive producers Will Smith
and Jada Pinkett Smith, appeared to
be the best-attended UPN TCA press
conference ever. Further, the press
was unexpectedly kind to the cre-
ators and cast of the network's
upcoming lowbrow comedy "The