From the official site:
Who will be America's Next Producer?
From the producers of Project Runway and Top Chef comes a new original reality competition – America’s Next Producer.
Ten aspiring producers get the chance to prove they have what it takes to create the next generation of TV hits.
In each episode, contestants will face innovative challenges that put their creative skills to the test.
Contestants compete each week to survive elimination rounds.
The winner will receive the ultimate TV producer prize package: $100,000 cash, a production office in Hollywood, and a first look deal with TV Guide Network.