Yes. I barely noticed the mention of the album in the Broadway videotaped segment, and I was already aware it was being released soon.Originally Posted by AllDone;3028208;
AI has had not only past winners (Carrie, Ruben, Fantasia), but other runners-up (Bo Bice, Kat McPhee) and lower-finishing alums (Kim Locke, Elliot Yamin, Kellie Pickler) on the show to perform and plug their albums, but Clay has never once been allowed to sing anything from any of his albums on the show, and since May 2006 he has not appeared on the show, live or otherwise, except for the taped Broadway section.
American Idol reaches millions of people in prime time - a largely different audience than is reached by QVC or GMA or The View - and getting to plug your album on that show can do a lot for sales.
I don't think it's any surprise that, while MOAM (coming on the heels of Clay's huge popularity and near-win on AI2 and having the 19/RMG folks helping promote it as part of the "continuing competition" with Ruben) sold ovr 613k its first week (in October 2003) and sold roughly 3 million copies within a year. It's also no surprise that the Christmas album MCWL debuted at #4 (in Nov/Dec 2004) with higher sales than the 3rd (the mandated covers album ATDW) had when it debuted (in Sept 2006) at #2, and that MCWL sold 1.1 million copies its first 6 weeks and continued to sell over 100k each of the following 2 years, despite not being promoted or widely distrubuted after Dec. 1, 2004.
OMWH sold only about 100 units less than the #3 album the week it debuted (May 2008), and it's Clay's 4th consecutive top 5 debut (a rare accomplishment). But overall sales are down this year and this time of year, plus it seems really not to be widely known that Clay has a new album out.
RCA didn't seem to ship a lot of copies. The stores I've seen had only a few on the shelves, even the week after it debute in the top 5.
Supposedly RCA is pushing the title track to AC radio, but we'll see how that goes. I think there are other tracks that would have been embraced more readily by Hot AC and other kinds of stations.