Ever think about why American Idol is so popular? I have, and I suspect that it's because the program's very premise is that the viewers control the story line. More or less, that is. In reality, like a lot of other brands, American Idol wins by merely creating the
illusion of consumer empowerment.
The show's first dirty little secret seems to be that only a small percentage of the people who watch American Idol actually vote for their favorites. A viewer survey by Initiative, a media and marketing communications network, finds, surprisingly, that the opportunity to vote is actually the least engaging aspect of the show.
The second not-so-secret secret is that the show's judges -- Simon Cowell especially -- are there to subvert what America actually wants and make sure the "correct" contestant wins. Problem is, this season an "incorrect" contestant -- Constantine Maroulis -- attempted to bypass American Idol's idea of a story line by creating his own.