The race is back!
He has neither said yes or no to the series. He's been pretty noncommittal, short of saying that he'd wish for better ratings for the show, all things being equal.
Regarding Nielsen ratings, I found this very good and brief article from Askmen.com -- yes, an article about TV ratings at Askmen.com, can you believe that? Anyway, I hope this is ok to post it here.
You may read it from their site here: TV Ratings Demystified
Or read it here:
TV Ratings Demystified
By Bernie Alexander
For more than 50 years, television has been the medium of choice for many. From the beginning, it was decided that it would be a free form of entertainment, while commercial breaks served as the source of revenue for networks. Of course, companies want the biggest bang for their advertising buck; they want to reach the largest audience, whose members are potential consumers.
With that in mind, have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? Same principle. It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings.
The service of television ratings is the domain of Nielsen Media Research, which was founded in 1923 by Arthur C. Nielsen Sr. At the time, the company measured radio audiences and made the switch to television in 1950, when the medium appeared to be the wave of the future. Nowadays, it is a monopoly in the United States.
TV ratings aren't meant to gauge the quality of a particular show. They do not determine if people like a show or not. Actually, all TV ratings do is measure the number of people watching at any given time. TV networks then purchase this valuable information to find out if their shows are being watched. Using this data, networks are able to set the advertising fees in accordance to their most watched timeslots.
How does it work?
In the United States, Nielsen always uses at least 5,000 households as part of its research. Think that's not enough considering there are about 100 million households with TV sets in America? Nielsen only needs that much because its strategy consists of using statistical sampling to extrapolate results for the rest of the nation. These NielsenTV families, as they are called, are randomly selected and different ethnic and income groups are represented.
No one can volunteer for this job as it could alter the results. Furthermore, anyone working in the television industry, no matter at what level, is disqualified from participating, for obvious reasons. In addition, "Nielsen families" are asked to keep their contribution confidential.
Most of the information is collected electronically. Upon signing up, a Nielsen representative comes to your house and wires all your TV sets, and everything that's connected to them (VCR, DVD player, cable box, etc.), with some small boxes.
The first box is a set tuning device that monitors the channel and program you are watching. The other box is the People Meter, which is pre-configured with the profile of everyone in the household. When you watch television, you must punch in your presence in this box by pressing the button assigned to you. Every night, the devices send out the data to the company's computers for the results to be compiled.
As a participant, you are advised to act normally and maintain your typical viewing habits; Nielsen wants to know what you usually watch.
On top of the folks with the high-tech gear, some families are simply asked to fill out a diary in order to record their viewing habits. Others are rigged only with the set tuning device so that Nielsen can find out which shows are being watched, without knowing who's doing the watching.
Once the information has been gathered, it is processed and released. For accuracy's sake, the results are crosschecked by comparing the information coming from different sources. Nielsen representatives also check on their families from time to time to make sure everything is going smoothly. But of course, nothing is absolutely infallible, especially when you think that cult hits like Seinfeld and Star Trek were on the brink of cancellation in their early days.
The results that reach the public, in the trade papers at least, come in the form of ratings and shares. A rating is a percentage of households with televisions watching a program. For example, a hit show that gets a 16.7 rating roughly means that 16.7% of American households were tuned in to that episode that night (right now, there are approximately 105.5 million television households in the USA).
A share is vaguely more intricate, as the number is based on the number of TV sets that were turned on in the first place. For instance, that same show might have a share of 25. This means that 25% of the households that had their televisions on were watching that particular show that evening.
This share system is especially interesting in judging the competition. These results of ratings and shares are also broken down into demographical categories like men aged 25-34 or women aged 18-49 and such, to get a better indication of who's watching what. These categories then have their own ratings and shares.
Why is it searched?
You may be an avid fan of a quality series, only to discover that it has suddenly been replaced midseason by some lame sitcom with an unknown cast. It happens every season on every network. If you bother to look into the matter, you'll find that the explanation is filled with industry jargon like shares and ratings. Now you can better understand why your favorite show met its unfortunate fate, despite efforts to "save a show" by sending petitions and letters to the networks in question.
Length of public's interest
Anyone who follows television, no matter how slightly, has surely noticed that programs experience a quality boost four times per year. This is because during that period, all 210 local television markets are simultaneously measured by Nielsen Media Research; the results determine the advertising revenue through the next ratings period. This is done for all American television markets every November, February, May, and July, and is commonly referred to as "sweeps."
Wanting the best results to show advertisers, networks usually schedule the most appealing episodes of their shows during that period, and pull out all the stops, like high-profile celebrity guest appearances and blockbuster feature films.
With commercial interests becoming more important to the entertainment industry with each passing year, the TV ratings system is not about to gently wither away.
If you want more detailed info, go to the direct source: Nielsenmedia.com
Despite having read this article, I still keep my words and encourage everyone to do every way possible to save this show. Whether it's signing petitions, writing letters to CBS and staff, convincing friends to watch TAR -- do it! None of these hurts to try.
Thanks. I appreciate that.
Originally Posted by IdolFreak05
i just checked out the current signature of our online petition .... doin' good my friends, 600 plus is the current count ... i just hope that this online peititon will be looked at by CBS ... i really hope they'll look into this gotta think positive right!
Last edited by acid jazz; 08-19-2003 at 11:16 PM.
620 is a bit too little right ? People, please keep them coming in...!!! PLEASE!
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